Caroline Rush exclusive interview before LFW September 2018

As Official Suppliers to LFW and LFWM for the past 10 years, Propress Steamers get in the mix 4 times a year with Fashions Top Designers. We caught up with Caroline Rush, CEO of The British Fashion Council, ahead of London Fashion Week to get her view from ones to watch through to standout catwalk moments.

Propress have been sponsor/suppliers to LFW for many years, we love attending the shows and being part of the energy of LFW – does it still excite you after working on it for many years?

“Absolutely! London is the centre of creativity and innovation and every season is different and the creativity from our designers is always inspiring.”

Which up and coming designers will you make sure you are in the front row for this season?

“Richard Malone, Kiko Kostadinov, Matty Bovan, Halpern & Richard Quinn”

The Propress ethos is all about quality and performance of product (buy it right, buy it once), consumers are becoming more aware of the social and environmental impact of disposable fashion. How do you think fashion can evolve to mirror changing attitudes to sustainability and will consumers accept it?

“Fashion is evolving, more businesses are making sustainable business choices, as are consumers. Our BFC initiative Positive Fashion encourages designers to make ethical business decisions and promotes positive change within our industry.”

As someone who has been involved at the forefront of fashion for many years, what have been your standout catwalk moments?

“It has to be welcoming Her Majesty The Queen to London Fashion Week in February this year, where she awarded one of our bright young talents, Richard Quinn with the Queen Elizabeth II Award for British Design.”

Propress believe in fashion retail great presentation is key to enticing customers. The same goes for wowing audiences at fashion shows. What would be your top 3 tips to a young designer putting on their first show?

“Make sure your setting compliments your collection. Ensure your seasonal story is highlighted and celebrated for the press. Wow the audience with a great show encompassing good lighting and a great sound track to leave them with an emotional connection to your clothes”

What piece of music would you pick for your ideal runway show?

“I love that music of all genres can be used at shows to complement the collections, the more uplifting, the better!”